Shine like a diva with new makeup collab between BYS and Regine

BYS Launches REIGNE Collection with Regine Velasquez 

There's a shade of red for every woman one that reflects her passion her pride.

Fast-rising cosmetics brand BYS takes the spotlight once again with a new and exciting collaboration, this time a duet with “Asia’s Songbird” Regine Velasquez.

 BYS REIGNE celebrates with the legendary songbird Regine Velasquez, as she launches her first-ever, much-awaited, 22-piece make up collection with a special musical treat.

The latest in the growing line of collections inspired by top Filipino celebrities who would like to make their name in the makeup industry, the BYS x Regine collaboration is called REIGNE, a play-up of the legendary singer’s name that is reflective of her fun and elegant personality

The two traits also serve as the character of the products under REIGNE. These are a powder brush, brow pencil, lipstick, eyebrow palette, eyeshadow palette and a lipstick set, as well as a Duo Powder Palette, which is a foundation and concealer in a palette.

As with previous BYS collections, the new collab with Regine encourages makeup enthusiasts to be their own expert using the cosmetic essentials curated by Queen Regine herself for a young and fresh look every day.

BYS (@byscosmetics_ph) was introduced to the Philippine beauty market six years ago by IFACE Inc, and is exclusively available at Watsons and SM Beauty stores nationwide, and at 

Photos by Joy Arguil / Fab Philippines

#ReignewithBYS #BeYourOwnExpert


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