FILIPINO-GERMAN MODEL SIGNS ENDORSEMENT CONTRACT WITH PSALMSTRE

Model Alfio Schmidt has just signed a one-year endorsement contract with Psalmstre, the maker of original New Placenta soaps for men and women. Endorsing company’s New Placenta Soap for Men and New Placenta Transparent Herbal Soap, the signing of the contract was held in the afternoon of January 15, 2021at Psalmstre’s Sta. Mesa Office with Mr. Jaime V. Acosta, President and CEO of Psalmstre. In compliance with the government’s stricter health protocols, the signing was limited only to the photographer and a few media partners.

Alfio was a winner of the Mister Centro Escolar University pageant in 2014 where he was also awarded Mister New Placenta. Soon after graduating from college with a degree in business administration, he tried his luck in modelling by going to various castings and was luckily given a break. Lately, when Sir Jim announced Psalmstre’s need for a model-endorser, he was presented by his manager, Mr. Renz Tuazon. Impressed during their first meeting, the CEO/President considered the model-applicant as highly qualified to become Psalmstre’s brand ambassador following brands’ previous male endorsers Celebrity Actor Ejay Falcon, Mister World Runner Up Fernando Alvarez, and Manhunt International June Macasaet.

Born to a German father and a Filipina, Alfio grew up in Aklan. Since childhood, he enjoyed the simple life in the province. He always remembers how he and his family would do the usual fishing and farming just to earn a living which he proudly did while helping his family in Aklan during the quarantine lockdown.

As part of Alfio’s endorsement project, he will be receiving regular supply of Psalmstre products. “I am thankful to Psalmstre for the trust, for giving me this opportunity to become their newest brand ambassador. Psalmstre is my new family especially in these trying times. I will always use social media and other platforms in promoting the product, not just as beauty soaps but giving emphasis on the importance of using soaps as a way of fighting against viruses. The products will be of big help for me and for my family. I will use them regularly as my grooming essentials and send some to Aklan so as my family and friends could try the youthful and even fair complexion, anti-aging, and skin-whitening effects of original New Placenta. I could also help them do some start-up entrepreneurial programs to help them earn a living in the province”, a business admin graduate turned model added.

“Alfio’s endorsement includes the newest member of the Free Hugs Team as Psalmstre reactivates its Free Hugs Project. We are glad in welcoming Alfio to Psalmstre and looking forward for more years of working with him, just like beauty queen Stephany Stefanowitz - the New Placenta for Women endorser for eight (8) years now”, Sir Jim in welcoming the newest brand ambassador.

After the contract signing Alfio proceeded to RHM Style Studio for his first photoshoot.

Text by Alex Moico

Photos by Joy Arguil