Thursday, April 20, 2017

Listerine® Healthy White Product Launch

Embrace your inner Smilebrity with a Brighter and Bolder Smile 

Now, Filipinos can do more and be more with whiter and healthier teeth using the all-new Listerine® Healthy White

Philippines, March 2017 – Young Filipinos nowadays are strongly driven by passion. The balancing act between their chosen fields while aggressively pursuing passions in life is a growing trend especially among millennials. Truthfully, between one passion project to another are coffee breaks and wine nights causing stress on teeth causing them to stain – making smiles less bright one cup at a time. But these go-getters need not to worry about stained teeth anymore, thanks to the latest addition of Listerine® Healthy White!

Listerine® Healthy White is an innovative concoction made with natural lemon, salt, andpolyphosphates, making it the perfect solution to get brighter teeth in two weeks the natural way. Now, Filipinos can keep up with their multi-hyphenated lifestyle with that cuppa on hand but still flash their brighter and bolder smile!

“A smile is a powerful tool that can either make or break one’s confidence,” said Listerine® Brand Manager, Pat Villaseรฑor. “With a beautiful smile, people can look good, feel good, carry themselves well and confidently share their passions with the world. On the other hand, a dull smile can make people seem boring, uninteresting, andless confident, making it more challenging to plunge into the challenge,” she added.

White teeth may seem to be most desirable because having whiter teeth means having a brighter and more beautiful smile that is why lot of products in the market today offer instant whitening solutions. Do you think super white teeth is healthy? Think again! “There are commercially available and popular products that contain peroxide, which has effective whitening capabilities. However, extensive use of this can cause tooth sensitivity, gingival irritation, and damage to the teeth,” explained dental expert Dr. Steve Mark Gan. The dentist to the stars explained, “There is a new and revolutionary technology in the realm of oral care and whitening. This innovative technology uses polyphosphates, which compete with the staining elements for the attachment to the teeth and prevent tartar build up, consequently, brightening the teeth and protecting the teeth from further staining.

"A star herself and Listerine® Smilebrity Ambassador, Anne Curtis-Smith, shares her own story, “As someone who is always on-the-go and always under the limelight, whether it’s for tapings, business endeavors, fitness goals, and whatnot, I really have to be confident and having a brighter and bolder smile is a must-have. In fact, it’s a basic necessity! I’m just really thankful because Listerine® Healthy White can keep up with 
my lifestyle. Now, I don’t have to worry about enjoying my coffee and wine because I know I can count on the new Listerine® Healthy White to take care of keeping my teeth white and healthy. It definitely takes my confidence to the next level.

”Get that much needed confidence boost and start those long overdue passion projects now! Do more and be more with the new Listerine® Healthy White, now available in stores nationwide at SRP of Php115.00 for 250ml and Php224.25 for 500ml. 

Joy Arguil Photography

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