Tuesday, February 9, 2021

Psalmstre brings back #FreeHugs promo to lead 2021 campaign

#FreeHugs in the new normal comes with exciting giveaways and raffle prizes

09 February 2021, Manila- Psalmstre Enterprises, Inc. relaunches its #FreeHugs nationwide campaign to set the gear for New Placenta’s consumer promotion for the current year. The announcement was made by Jaime V. Acosta, President and CEO of PEI on Tuesday, February 09, 2021.



New Brand Ambassador of Jim&Jel , Sarah Margarette Joson

Stephany Stefanowitz, Miss Earth-Air 2012 and New Placenta endorser, will lead the #FreeHugs promo tour along with the new brand ambassador of Jim&Jel , Sarah Margarette Joson. Jim&Jel soap variants are Glutathione, Carrot, and Kojic, a newly formulated soap brand for the Filipino masses.

Stephany Stefanowitz, Miss Earth-Air 2012





#FreeHugs promo comes at a time when people are conscious of social distancing yet are yearning for social connection. Thus, #FreeHugs ‘in the new normal’ will set the pace of spreading positive vibes among loyal consumers and with exciting giveaways and raffle prizes.

“We are delighted to announce that #FreeHugs is back. This is to thank our loyal consumers for their persistent support for New Placenta and Jim&Jel product lines. Amidst the challenges brought by Covid-19, our New Placenta and Jim&Jel products remain must-buy brands for many Filipinos.

“#FreeHugs had been our longest-running promotional campaign, and after numerous consumer demands to bring it back, we are doing so now with more exciting giveaways and raffle prizes,” said Acosta during the interview.




New Placenta anti-aging beauty soap has been in the market for 21 years and has penetrated the Filipino markets in the Middle East, USA, Hongkong, and Malaysia. Meanwhile, Jim&Jel soap variants, Glutathione, Kojic, and Carrot soaps, are made affordable to cater to the Filipino mass market.

#FreeHugs promotional schedules will be posted on Psalmstre official Facebook page.








 #Psalmstre #FabPhilippines 

Photos by Joy Arguil

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